The Super Bowl is actually the only sports program I watch. I hardly watch any television at all. I gave it up a few years ago and don't regret it. The only thing I really miss is seeing interesting and funny commercials. Fortunately, the Super Bowl rarely disappoints in that category.
This year, a 30-second spot is said to cost $4 million. Any "normal" company would have a hard time justifying that much marketing money for one commercial. But for today's super-successful technology businesses, $4 million is nothing. Why not have some fun with a Super Bowl ad? Do something really creating and people will be talking about it for weeks. Apparently, people have already started talking about one of GoDaddy's ads...
What I find really interesting is how television commercials for things like web hosting companies have become so mainstream. I remember when the Internet was just for nerds. Nerds who never watched the Super Bowl.
|Amphibian.com comic for 30 January 2015|